Digital Future.

• It is easy to carry a DVD o a friend's place and watch it on his TV. But things are not that easy when it comes to video downloads. Certain movie files will not work on Sony HDTV. Further movies downloaded from iTunes will work only on devices with Apple software.
• Hollywood and consumer electronics makers are concerned about this issue and fear that consumers wil not prefer to buy TV shows and video movies until they can carry it along with them and watch them at any plac where ever they want. Hence, Hollywood movie makers and high tech engineers are working on the Digital Future.
• Hollywood Studios have been trying to address this problem through an organisation called Digital Entertainment Content Ecosystem or DECE.. The group is trying out to create a common digital standard that would allow consumers to buy or rent a digital video once and then play it on any device.
• Under the proposed system the proof of buying a digital video woild be stored in a online locker and the consumers will be able to play the videos on any DECE compatible devices. Consumers can buy Blu rays and store copies of digital discs of the video movies or games which can be accessed by them from any of their devices including mobile phones and PCs.